Study: 1 out of every 10 users on the sites "lie" for the sake of "LIKE"


People tend to use social media to brag in front of their friends and gather as many of the "LIKE" as possible and feel good about themselves. But in this pursuit of social privilege, individuals resort to manipulation of reality and camouflage their reality.

A new Kaspersky Lab survey shows that one out of every 10 people is trying to twist the truth on social networks to attract more engagement. The survey also shows that as men seek to get as much of the "lick" as possible, they see women more likely to lose their privacy.

In order to draw attention to them, one out of ten people (approximately 12%) pretends to be somewhere or does something that may not be quite right. The percentage rises to 14% in men, indicating that many prefer to draw attention to them while they are on social networks rather than publishing posts that reflect the reality of their real lives.

The survey indicates that men are sensitive to the number of "liqueurs" they receive while on social networks, and that as part of their quest to collect those tendencies, men tend more than women to reveal embarrassing or confidential things about their colleagues or friends or Employer.

Thus, 14% of the men reported that they were willing to reveal secret things about a colleague compared to 7% of the women, 13% would publish secret things about the employer, and 12% would reveal embarrassing things about one of their friends compared to 6% Of women.

24% are concerned that if they get a few, their friends will think that they do not enjoy a high level of popularity and acceptance, compared to 17% of women. Twenty-nine percent of the men also said they were resentful if someone important to them did not like the posts they posted on social networking sites.

In order to obtain the desired, men resort to actions that go beyond those followed by women, where they publish posts that put them and put their friends in embarrassing situations. "This is in line with the hypothesis that men are less interested in social cohesion and harmony and are more willing to take risks," said Dr. Astrid Carrollos, a psychologist at the University of Würzburg.

Sergei Malenkoevich, head of social networking at Kaspersky Lab, warns that such risky behavior on social networks can endanger people's privacy. "In their frenzied quest for social outreach and acceptance, "They are looking at the distinction between publishing accepted posts from those they should not disclose and keeping them for themselves."

"However, it remains important to think carefully about protecting our privacy and the secrets of others. The poll also shows that 58% of people feel uncomfortable when their friends publish photos they do not want to reach the general public. In general, people should be more aware and cautious about the information they publish on social networks, and advise them to install security software on their devices to protect themselves and their loved ones from cyber threats. "